All Posts by Tom Buckland


About the Author

Tom Buckland is the founder and director of Ghost Marketing - A link building agency based in the UK.

Jul 19

How To Build Cheaper Backlinks | Affordable Link Building Case Study

By Tom Buckland | Backlink Generation Tips

Building links is expensive. There’s no two ways about that. Outreach is becoming saturated, editorial costs are going through the roof, bloggers know they have assets so are now looking for money in return for links and it’s all getting tough. In this post I’m going to outline some affordable link building techniques that still work incredibly well and won’t break the bank or be too time intensive either.

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Jul 12

Advanced Link Acquisition Techniques – Larger Client Case Study

By Tom Buckland | Backlink Generation Tips

At Ghost Marketing we use 17 strategies on a daily basis to build links for clients. These 17 strategies are what we refer to as our core link building techniques. They are highly reliable and enable us to build links for clients that move the organic ranking needle.

Occasionally we’ll build out more advanced link building strategies and techniques, from here we expand on our extended methodologies and build out campaigns that drive a massive amount of links in a very short period of time, usually between 25-50 links a month for larger clients.

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Jul 04

Is It Possible To Buy High DA links?

By Tom Buckland | Backlink Generation Tips

We all know that “buying links” is against Google’s terms of service, and if you are seen doing this you will receive a penalty…. (Although you won’t, but that’s a post for another day.)

But is it possible to get around this using some creative strategies?

The short answer is yes.

Money talks, especially in business and marketing. We can leverage creative strategies (and money) and build links that are not only safe in the eyes of Google but also build them very very quickly too.

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Jul 01

Link Building Strategies – 7 In-depth Techniques & Profitable Case Studies

By Tom Buckland | Backlink Generation Tips

Link building is essential to outrank your competition.

You know it, I know it, our company specialises in it. Let’s talk about some strategies we use to achieve this.

In this post we’re going to be giving away our 7 favourite link building strategies used to build high quality, relevant backlinks to your website and improve your organic rankings, increase referral traffic and make more money in the process.

Link building is a challenging marketing technique but as you can see, the benefits far outweigh the difficulty it takes in getting them.

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Jun 20

Benefits Of Link Building & The Synergy Of Inbound Marketing

By Tom Buckland | Backlink Generation Tips

Link building is the process of generating relevant, authoritative hyperlinks pointing to your website. Generally speaking, the more high quality, relevant links that point to your website, the higher you will rank in Google. This results in more organic visitors, sales and leads.

In this post, we are going to talk about some of the important benefits of link building and why they position your business very well in the mind of the buyer/lead, persuading what you have to offer.

Benefits of link building

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May 24

Anchor Text Diversity & Why It Matters

By Tom Buckland | Backlink Generation Tips

Over optimisation through manual link building is something we see from prospects as an extremely common issue. Consequently, it can absolutely kill organic rankings through algorithmic or manual penalties.

These issues usually result through over-optimised anchor text links. This usually stems from a lack of knowledge about the correct anchor text diversity, to use when linking to your website/webpages. In this post we are going to outline in detail exactly what you need to do to ensure you stay well clear of these issues and how to solve over optimisation and link diversification issues.

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