The competition.
Our lives would be so much easier if only we didn’t have to compete 24 hours a day. Or would they?!
Let me digress a little bit here. Competition isn’t something we aren’t programmed for. Every living thing in nature competes for the top spot in their domain. So, it’s quite natural – and even fair – for us to have to wrestle with competing businesses to find customers. And this competition doesn’t just limit itself to the quality of the products/services being sold, their price points or their usefulness. It invariably creeps into the marketing angle of things. And hence, if they see you first, you’ve already got an upper hand .
Coming back to the point – this is exactly where competitor link analysis comes into play.
Before we start discussing how competition analysis (in terms of link building) really works, here’s some good news. When your competition analysis efforts are on point and you end up building quality links, you – in a way – get your competition to pay for your success. Isn’t that sweet?