Blog

23 April 2019

How To Build Link Equity To Individual Commercial Pages

Why can’t we just build links to commercial pages? This is a question we’ve been getting a lot rec...

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19 February 2019

Tiered Link Building – Does It Still Work?

What Is Tiered Link Building? Tiered link building is essentially where you build links pointing to your site ...

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07 February 2019

How To Build An In-depth Link Building Plan

Building a link generation plan or strategy can be a tough undertaking, even if you’ve done it successfu...

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25 January 2019

What Is An Authoritative Website? How To Determine Link Quality?

Over the last 12 months, we’ve received an increasing amount of questions around how we define website q...

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15 January 2019

The Top Types Of Backlinks – Dofollow, Nofollow & More – Ghost Marketing

  Not all links are made equal. There are dozens of different types of backlinks, all of which impact you...

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15 November 2018

Onpage Vs Off Page SEO – What’s More Important?

Before we get started let’s clear up one obvious point: You need both. For the greatest ROI from search ...

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08 October 2018

Local SEO Link Building – 2 Advanced, In-depth Creative Strategies

Local SEO is a completely different process to ranking sites for national or international SERPs. The reason? ...

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30 September 2018

Our Exact Digital PR & Link Building Process

The higher you rank in Google, the more money your business will generate. Powerful Links rank websites. We ge...

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26 September 2018

What Is Link Bait? – How To Build A Link Baiting Piece Of Content

As much as you may hate the click bait strategy, there’s no denying that it works. When reads increase b...

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13 September 2018

How To Calculate ROI for Link Building

Why Building Links Is Incredibly Important In 2018 Calculating the value of a link is something I’ve tal...

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10 September 2018

Internal Linking Guide – Anchor Text Ratios, Strategies & Why Internal Links Rock

Internal linking is one of the single most under utilised link building strategies. Although strictly speaking...

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02 August 2018

How To Gain An Edge in Rankings Using Smart Competitor Link Analysis

Competition analysis is one of the most effective ways of acquiring high quality links for your website. Over ...

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19 July 2018

How To Build Cheaper Backlinks | Affordable Link Building Case Study

Building links is expensive. There’s no two ways about that. Outreach is becoming saturated, editorial c...

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12 July 2018

Advanced Link Acquisition Techniques – Larger Client Case Study

At Ghost Marketing we use 17 strategies on a daily basis to build links for clients. These 17 strategies are w...

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04 July 2018

Is It Possible To Buy High DA links?

We all know that “buying links” is against Google’s terms of service, and if you are seen do...

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01 July 2018

Link Building Strategies – 7 In-depth Techniques & Profitable Case Studies

Link building is essential to outrank your competition. You know it, I know it, our company specialises in it....

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20 June 2018

Benefits Of Link Building & The Synergy Of Inbound Marketing

Link building is the process of generating relevant, authoritative hyperlinks pointing to your website. Genera...

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24 May 2018

Anchor Text Diversity & Why It Matters

Over optimisation through manual link building is something we see from prospects as an extremely common issue...

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18 May 2018

18 Link Case Study – £12k Per Year Link Value

Building backlinks is hard, there’s no doubt about it, but most people assume you need a lot more links ...

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21 April 2018

The Importance Of Reverse Engineering Link Targets

The below post outlines exactly how we start a link building campaign for clients. It also includes why we can...

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06 April 2018

It’s No Longer A Numbers Game With Links

We get a number of clients looking to build high-quality links. It is very common that clients ask us “h...

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