Mar 08

Best Ecommerce Link Building Strategies – 3 Effective & Powerful Methods

By Tom Buckland | Backlink Generation Tips

Ecommerce Link Building Strategies – Backlink Generation For Ecommerce StoresSo, I’ll spare you the usual How Ecommerce Is Only Going To Get Huge gospel – we all know the numbers, and we all know that ecommerce is probably the most straightforward way of having a website that makes you money in real time. But what about ecommerce link building?

Unfortunately, things aren’t as straightforward there.

Here’s the reason:

There is no such thing as an untapped niche. Even when you’ll be selling top hats for robots, you’ll have a couple of competitors trying to snatch customers away from you.

In that sense, it sucks to even think about having a great product (or a dozen) sitting in your warehouse just because you can’t end up at the top of the SERPs (trust me, I’ve seen this carnage happen MANY times to some excellent, top-of-the-line products).

In most cases, people just move to Amazon or eBay, start moving the products off their shelves and be happy with truncated profit margins. If that works for you, great. If not, it’s time to take Ecommerce SEO very, very seriously – and it all starts with exploring some great, across-the-board ecommerce link building strategies.

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Feb 19

Tiered Link Building – Does It Still Work?

By Tom Buckland | Backlink Generation Tips

What Is Tiered Link Building?

Tiered link building is essentially where you build links pointing to your site directly that act as a “tier 1”. Then in the same way you generate links to these tier 1 links themselves, these act as “tier 2”. You can build multiple layers or tiers.

The ultimate goal is to power up or strengthen your tier 1 links pointing to the site you are looking to rank.

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Feb 07

How To Build An In-depth Link Building Plan

By Tom Buckland | Backlink Generation Tips

Building a link generation plan or strategy can be a tough undertaking, even if you’ve done it successfully in the past.

The Reason?

Link building is becoming more and more difficult.

Webmasters are seeing dozens of requests every week and it’s only increasing. They’re also starting to realise that they can earn a lot of money for a “sponsored” post or link insertions.

As a result, building out an in-depth, potentially profitable link building plan is pretty tough. In this post, we’re going to outline how we go about constructing a link building strategy and a 10,000-foot view of a successful campaign.

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Jan 25

What Is An Authoritative Website? How To Determine Link Quality?

By Tom Buckland | Backlink Generation Tips

Over the last 12 months, we’ve received an increasing amount of questions around how we define website quality and determine the quality of a link.

The problem with this is actually the question itself.

These subjects of domain authority, link value and everything else associated with a site’s quality are very misunderstood. It’s the classic case of “a lot of people knowing a little bit”, which leads to some insanely dangerous misconceptions around what is actually going on behind the scenes and what links are really going to move your organic rankings needle.

In this post, we’ll be outlining what an authoritative website actually is, how you can determine the quality of a backlink, why metrics are very dangerous as well as our personal link valuing process checklist. If you have any questions or want to know how this process can help your organic ranking, do get in touch.

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Jan 15

The Top Types Of Backlinks – Dofollow, Nofollow & More – Ghost Marketing

By Tom Buckland | Backlink Generation Tips


Not all links are made equal. There are dozens of different types of backlinks, all of which impact your site in multiple different ways. Some more positive than others.

In this post we’ll be breaking down the top types of backlinks for higher rankings as well as a start to end look at what links we build for clients and how we approach link building in general for great results. Any questions, feel free to get in touch.

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Nov 15

Onpage Vs Off Page SEO – What’s More Important?

By Tom Buckland | Backlink Generation Tips

Before we get started let’s clear up one obvious point: You need both.

For the greatest ROI from search engine optimisation rankings POV you need: great technical SEO, smooth on-page optimisation, great content, good site architecture, awesome UX and powerful, relevant backlinks.


If we were to look into the data and try to understand what’s more valuable or relevant to your certain business scenario out of on-page optimisation or link building – What would we get?

In this post I’ll try to build out a (slightly) unbiased argument for both. To start;

Why Are Backlinks So Important?

In short, they are the determining factor for the majority of competitive industries and keywords. Basic SEO is essential, but once that’s covered you can really start to move into more needle driving movements. Technical SEO and on-page optimisation can be improved to a certain point as well, but unless your website has “votes” of confidence from other powerful, relevant sites (links) then it’s never going to rank.

If you look at the SERPs for any high level keyword, let’s take “home insurance” for example as I love hyper competitive niches because they teach us so much about real SERP rankings and mistakes at this level cost millions not a few thousand.

SERP Rankings Screenshot

If you have a look at this SERP the top 3 ranking results are almost identical from an title and URL optimisation point of view. URL’s are identical, titles are very similar with the primary keyword, CRO element and a branded part.

As well as this they also have very similar meta descriptions and similar schema with review mark-up in place. In short, they are pretty much identical.

Comparing Site Speed

Having a look into these 3 sites from a site speed optimisation doesn’t give us much to distinguish between them either – With Admiral being the slowest (interestingly they are the lowest ranked too). Screenshots from Pingdom.

PageSpeed Screenshot

As a result if the top ranking sites for these ultra high competition keywords are so similar, what has to be the determining factor? – Obviously it’s going to be links.

Interestingly in Ahref’s analysis of 2M keywords in 2016 they found very little correlation between on-page optimisation factors and organic search rankings. The SEO community didn’t actually take this all that well, but data doesn’t lie.

In our example of home insurance above we can see this is very similar, with an almost exactly aligned to overall DR (domain rating of the entire website itself), individual links to that page, individual referring domains to that page as well.

Ahrefs SERPs Data Screenshot

The number of keywords each page ranks for is always an interesting column too. This is in regards to Google’s hummingbird update a few years ago. This is why you see one or two URL’s dominate a SERP rather than multiple single keyword target pages. This is one of the reasons we advocate content domination pieces in our link building strategies rather than targeting hundreds of pages for your link building efforts.

The above screenshots are all from search results for this keyword.

If we take a look at the search results from and hence the US version (for the same term) it shows a very similar scenario, in fact one that is almost identical.

Search Engine Results Pages

So, in short if you’re going after a hyper competitive niche then links are and will always be (for the foreseeable future) the number 1 determining ranking factor (which is why it’s the only service we offer).

Less Competitive SERPs

Although the data is quite one sided when it comes to competitive niches and the on-page optimisation vs off page or link building argument. There’s one saving grace and that’s the less competitive serps (esp the local search results).

Moving into 2019 Google is starting to use DIFFERENT algorithms for each type of search. For example a massive national/international commercial search such as home insurance, online supplements etc is going to have a very different algorithm to the local search results.

For example, the below screenshot is for the keyword: plumber in London a very specific locationally service business keyword. As you can see the competition is a lot less but also doesn’t align as clearly as the larger national competition search terms.

Local Search Results

This is due to their being other locationally ranking factors that are *generally* more granular in detail, I won’t get into local SEO in detail, although we have a good guide on local link building for anyone who is interested.

As a result – You want to always reverse engineer your competition before building out your search engine optimisation and link building strategies. If you are focusing on analysing national search terms for your local level marketing, this is a huge mistake that should be avoided.


I believe it depends on your budget and competition whether link building is the best investment for you or if you should invest into technical SEO and on-page optimisation instead. If you have the budget to target larger keywords and the cash flow to wait for the large ROI’s in the future, then link building is 100% the way to go for your particular business.

If you are just getting started and the website structure, site content and more needs some work then I’d say your best (both time and capital) investment is better off going into technical SEO and on-page optimisation.

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