Internal linking is one of the single most under utilised link building strategies. Although strictly speaking not an inbound link generation strategy, internal linking can be incredible effective and profitable for your website.
Implementing a few dozen internal links can help direct link juice to the correct places, as well as helping Google to categorise your site in terms of posts you want to rank, importance of post or content type and what that piece of content is about.
Continue reading “Internal Linking Guide – Anchor Text Ratios, Strategies & Why Internal Links Rock”
Competition analysis is one of the most effective ways of acquiring high quality links for your website. Over time, websites naturally pick up high quality backlinks even without any active backlink management. This is mainly due to PR, age of the business, steady growth and a number of other reasons. But even the average competitor in your industry who potentially has never heard of “Link building” – Could actually have hundreds of great links. This link prospects could/should also be linking to your site.
Continue reading “How To Gain An Edge in Rankings Using Smart Competitor Link Analysis”
Building links is expensive. There’s no two ways about that. Outreach is becoming saturated, editorial costs are going through the roof, bloggers know they have assets so are now looking for money in return for links and it’s all getting tough. In this post I’m going to outline some affordable link building techniques that still work incredibly well and won’t break the bank or be too time intensive either.
Continue reading “How To Build Cheaper Backlinks | Affordable Link Building Case Study”
At Ghost Marketing we use 17 strategies on a daily basis to build links for clients. These 17 strategies are what we refer to as our core link building techniques. They are highly reliable and enable us to build links for clients that move the organic ranking needle.
Occasionally we’ll build out more advanced link building strategies and techniques, from here we expand on our extended methodologies and build out campaigns that drive a massive amount of links in a very short period of time, usually between 25-50 links a month for larger clients.
Continue reading “Advanced Link Acquisition Techniques – Larger Client Case Study”
We all know that “buying links” is against Google’s terms of service, and if you are seen doing this you will receive a penalty…. (Although this isn’t entirely true, but that’s a post for another day.)
But is it possible to get around this using some creative strategies?
The short answer is yes.
Money talks, especially in business and marketing. We can leverage creative strategies (and money) and build links that are not only safe in the eyes of Google but also build them very very quickly too.
Continue reading “Is It Possible To Buy High DA links?”
Link building is essential to outrank your competition.
You know it, I know it, our company specialises in it. Let’s talk about some strategies we use to achieve this.
In this post we’re going to be giving away our 7 favourite link building strategies used to build high quality, relevant backlinks to your website and improve your organic rankings, increase referral traffic and make more money in the process.
Link building is a challenging marketing technique but as you can see, the benefits far outweigh the difficulty it takes in getting them.
Continue reading “Link Building Strategies – 7 In-depth Techniques & Profitable Case Studies”
Link building is the process of generating relevant, authoritative hyperlinks pointing to your website. Generally speaking, the more high quality, relevant links that point to your website, the higher you will rank in Google. This results in more organic visitors, sales and leads.
In this post, we are going to talk about some of the important benefits of link building and why they position your business very well in the mind of the buyer/lead, persuading what you have to offer.
Continue reading “Benefits Of Link Building & The Synergy Of Inbound Marketing”
Over optimisation through manual link building is something we see from prospects as an extremely common issue. Consequently, it can absolutely kill organic rankings through algorithmic or manual penalties.
These issues usually result through over-optimised anchor text links. This usually stems from a lack of knowledge about the correct anchor text diversity, to use when linking to your website/webpages. In this post we are going to outline in detail exactly what you need to do to ensure you stay well clear of these issues and how to solve over optimisation and link diversification issues.
Continue reading “Anchor Text Diversity & Why It Matters”
Building backlinks is hard, there’s no doubt about it, but most people assume you need a lot more links than you perhaps actually need.
In 2017-2018 we worked with a client on a 6 month basis on our smallest link building service package. As many clients know we focus on 2 areas when building links:
Continue reading “18 Link Case Study – £12k Per Year Link Value”
The below post outlines exactly how we start a link building campaign for clients. It also includes why we can generate super fast ROI by using effective strategies that start by analysing where the most important place on your site is to build links. The example used throughout this post is not a client or a contact in anyway. Remember to share, like and get in touch if you have any questions.
Continue reading “The Importance Of Reverse Engineering Link Targets”