Over the last 12 months, we’ve received an increasing amount of questions around how we define website quality and determine the quality of a link.
The problem with this is actually the question itself.
These subjects of domain authority, link value and everything else associated with a site’s quality are very misunderstood. It’s the classic case of “a lot of people knowing a little bit”, which leads to some insanely dangerous misconceptions around what is actually going on behind the scenes and what links are really going to move your organic rankings needle.
In this post, we’ll be outlining what an authoritative website actually is, how you can determine the quality of a backlink, why metrics are very dangerous as well as our personal link valuing process checklist. If you have any questions or want to know how this process can help your organic ranking, do get in touch.
Continue reading “What Is An Authoritative Website? How To Determine Link Quality?”