Over optimisation through manual link building is something we see from prospects as an extremely common issue. Consequently, it can absolutely kill organic rankings through algorithmic or manual penalties.
These issues usually result through over-optimised anchor text links. This usually stems from a lack of knowledge about the correct anchor text diversity, to use when linking to your website/webpages. In this post we are going to outline in detail exactly what you need to do to ensure you stay well clear of these issues and how to solve over optimisation and link diversification issues.