May 24

Anchor Text Diversity & Why It Matters

By Tom Buckland | Backlink Generation Tips

Over optimisation through manual link building is something we see from prospects as an extremely common issue. Consequently, it can absolutely kill organic rankings through algorithmic or manual penalties.

These issues usually result through over-optimised anchor text links. This usually stems from a lack of knowledge about the correct anchor text diversity, to use when linking to your website/webpages. In this post we are going to outline in detail exactly what you need to do to ensure you stay well clear of these issues and how to solve over optimisation and link diversification issues.

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Apr 21

The Importance Of Reverse Engineering Link Targets

By Tom Buckland | Backlink Generation Tips

The below post outlines exactly how we start a link building campaign for clients. It also includes why we can generate super fast ROI by using effective strategies that start by analysing where the most important place on your site is to build links. The example used throughout this post is not a client or a contact in anyway. Remember to share, like and get in touch if you have any questions.

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Apr 06

It’s No Longer A Numbers Game With Links

By Tom Buckland | Backlink Generation Tips

We get a number of clients looking to build high quality links. It is very common that clients ask us “how many links can we build?” – The answer. Millions. The issue? You would not want them.

Backlinks are still the number 1 ranking factor in Google. Ahrefs even did a case study a year or so back that reviewed on-page ranking factors, determining they were less important than previously determined. Links are the single reason Google is where they are today and that is not going to change anytime soon.

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